Facebook,
Twitter, Tumbler, Pinterest, and YouTube are all internet-based platforms for
entertainment, information, communication, and now the Election. For the first
time in history, debates are live-streamed on YouTube and available for people
to replay on their computers and mobile devices. In 2008, Barack Obama had a
social media campaign that helped him with the presidency. Since the influence
of social media has grown, it played a major role in this year’s election.
Although the 2008 US Presidential Election was referred to as the “social media
election,” now this year’s election campaign is a totally different ballgame.
Four years ago, 1.8 million tweets were sent on Election Day, but now, 1.8
million tweets were sent every eighteen minutes. Last Tuesday on Election Day,
Twitter barely avoided crashing, peaking at around 327,452 tweets per minute.
For Election 2012, young voters, ages 18-24, weren’t tuning in to watch the
election results on the evening news. Twitter and Facebook were more convenient
for young voter. Although I was helping out with the election, every time we
took a commercial break, I would check my Facebook and Twitter to see what
people were posting about the election. What shocked me was that although many
young voters were using social media outlets, some were also watching comedic
programs that commented on the election. On Tuesday night, during commercial
breaks, some people were watching The Daily Show on the cell phones and iPads. Although
I felt I was “missing out” on what was going on during the election, I was
actually more tuned in. By having my cellphone, I could check my Facebook and
Twitter, and receive information instantly about the election. Overall, I feel
that this election had more social media interactivity than the previous
election. During the previous election, I felt like I was “out of the loop” and
didn’t know what was happening, but with this election, I felt “tuned in.” I actually
knew, during commercial breaks of course, what was going on within seconds.
21st Century Media
Tuesday, November 13, 2012
Sunday, November 4, 2012
"Wag The Dog" My opinion
Tuesday, October 30, 2012
Media Convergence: My take on it
Media
convergence is something that impacts us all down to our every day life and
such has become the way of life that society adapts and changes accordingly. The
convergence of media affects us in everyday life. In today's information age,
we are all surrounded by examples of converged media. Collaborations between
consumer online services and broadcast media, like MSNBC, have brought the
Internet to television. Convergence will eventually lead to the fusion of all
forms of media, resulting in the creation of an entirely new medium. Today, it
is already happening between television, radio, print and the Internet. The
state of media convergence is always evolving. One form of media convergence is
at the local level. Television stations, radio stations and newspapers within a
market are working together to create websites that incorporate the advantages
of that particular medium. One example of local media convergence is KDFW Fox 4
television. On the Fox 4 website, the local nightly newscast is seen live on the
web in the same time frame as the television newscast. I like this because I
don't have to worry about missing the news on TV, rather I could go online and
watch the news. One example of media
convergence is computers and video on demand. Computers and network technology
have allowed television to offer video on demand services moving away from the
traditional or "linear" television. Equally the Internet has also
become important for newspapers in media convergence. Newspaper has been a
dying format for years and has had a hard time competing with newer media. Many newspapers have started to concentrate
on putting their newspapers on the Internet. One example of this shift from
print to digital is the New York Times newspaper. Now, if people want to read
the newspaper, they can go online and read it. The improvements in mobile
technology has allowed many of these services (i.e. newspapers, TV. shows, and
radio shows) to also be delivered to mobile devices as well bringing the
operators of mobile networks into this convergence. An example is Hulu. Hulu is
a website subscription
service offering ad-supported on-demand streaming video of TV shows,
movies, “webisodes” and other new media, trailers, clips, and behind-the-scenes
footage from NBC, Fox, ABC, CBS, and Nickelodeon. In the past, each
entertainment medium had to be played on a specific device. Video displayed on
a television through some type of video player, music came through a tape deck
or CD player, and video games were played through some kind of console. Media
convergence has resulted in devices that not only interact with the media they
are primarily designed to handle, but also with a number of other formats.
Media convergence is also an excellent way to introduce cross-promotion and
develop a strong name and image for a news organization. One example of this is
WFAA promoting their name on Twitter and Facebook. When the news anchors tell
their viewers to go on Twitter, the viewers can follow WFAA. This method that
WFAA uses cross promotes both them and Twitter. Overall, with the constant
changing of technology, I feel that media convergence is a great idea because
if I want to watch a television show and I’m not at home, I can just get out my
phone, go on the Internet, and watch the show whenever I want. I like media
convergence because it is convenient for me, but I’m a little afraid of how “much” it is
going to change in the future.
Monday, October 22, 2012
Shift of Traditional Media to Alternative Media? Oh my!
Traditional media, particularly the 30-minute
newscast, is dying out among the younger generation. Most young people are
looking to the Internet to receive information instead of television. I feel as
though the 30-minute newscast news older people used to tune into has shifted
to other mediums. As a person who loves 30-minute live newscasts, I don't know
how long the "live newscast" will last. When I was younger, in the
1990s, my parents and I would sit around the television and watch the news
every night, now we are on our computers watching the news. I feel as if I am
one of few in my generation who actually watches a live local newscast. Today,
online media alternatives are favored among almost everybody in their 30s and
under. The reason why the younger generation is shifting away from
mainstream (traditional) media is the matter of efficiency. No longer do
we need to sit through an entire program to get the information relevant to our
interests, we can just search for the bits and pieces we need and go about our
day in no time. Honestly, it’s easier to look on our phones to see a
"live" football game instead of driving home and missing some of it.
Especially among my generation, the millennials, we want to know information
quick, fast, and in a hurry. I feel as though the 30-minute newscast couldn't
have given us information quick without the invention of the Internet. Now, we
can look at a local news website and see the newscast online. We don't have to
rush home to our televisions to watch the 6 o'clock news. I love traditional
newscasts because of the excitement of producing a live show, but since the Internet,
it’s fading. Although there are entertainment shows like Late Night with David
Letterman, but those don't compare with the local traditional newscast. As a
person who actually wants to work for a local news station, I'm now thinking
its not a good idea. With the baby boomer generation retiring and younger
generations moving into the workforce, the shift of traditional media to more
alternatives is bigger. I feel as though now I will have to work for a cable
station since it is doing better than the local traditional newscast. But who
knows, maybe traditional media will stick around for thousands of years just in
different forms.
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