Media
convergence is something that impacts us all down to our every day life and
such has become the way of life that society adapts and changes accordingly. The
convergence of media affects us in everyday life. In today's information age,
we are all surrounded by examples of converged media. Collaborations between
consumer online services and broadcast media, like MSNBC, have brought the
Internet to television. Convergence will eventually lead to the fusion of all
forms of media, resulting in the creation of an entirely new medium. Today, it
is already happening between television, radio, print and the Internet. The
state of media convergence is always evolving. One form of media convergence is
at the local level. Television stations, radio stations and newspapers within a
market are working together to create websites that incorporate the advantages
of that particular medium. One example of local media convergence is KDFW Fox 4
television. On the Fox 4 website, the local nightly newscast is seen live on the
web in the same time frame as the television newscast. I like this because I
don't have to worry about missing the news on TV, rather I could go online and
watch the news. One example of media
convergence is computers and video on demand. Computers and network technology
have allowed television to offer video on demand services moving away from the
traditional or "linear" television. Equally the Internet has also
become important for newspapers in media convergence. Newspaper has been a
dying format for years and has had a hard time competing with newer media. Many newspapers have started to concentrate
on putting their newspapers on the Internet. One example of this shift from
print to digital is the New York Times newspaper. Now, if people want to read
the newspaper, they can go online and read it. The improvements in mobile
technology has allowed many of these services (i.e. newspapers, TV. shows, and
radio shows) to also be delivered to mobile devices as well bringing the
operators of mobile networks into this convergence. An example is Hulu. Hulu is
a website subscription
service offering ad-supported on-demand streaming video of TV shows,
movies, “webisodes” and other new media, trailers, clips, and behind-the-scenes
footage from NBC, Fox, ABC, CBS, and Nickelodeon. In the past, each
entertainment medium had to be played on a specific device. Video displayed on
a television through some type of video player, music came through a tape deck
or CD player, and video games were played through some kind of console. Media
convergence has resulted in devices that not only interact with the media they
are primarily designed to handle, but also with a number of other formats.
Media convergence is also an excellent way to introduce cross-promotion and
develop a strong name and image for a news organization. One example of this is
WFAA promoting their name on Twitter and Facebook. When the news anchors tell
their viewers to go on Twitter, the viewers can follow WFAA. This method that
WFAA uses cross promotes both them and Twitter. Overall, with the constant
changing of technology, I feel that media convergence is a great idea because
if I want to watch a television show and I’m not at home, I can just get out my
phone, go on the Internet, and watch the show whenever I want. I like media
convergence because it is convenient for me, but I’m a little afraid of how “much” it is
going to change in the future.
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