Tuesday, October 30, 2012

Media Convergence: My take on it

Media convergence is something that impacts us all down to our every day life and such has become the way of life that society adapts and changes accordingly. The convergence of media affects us in everyday life. In today's information age, we are all surrounded by examples of converged media. Collaborations between consumer online services and broadcast media, like MSNBC, have brought the Internet to television. Convergence will eventually lead to the fusion of all forms of media, resulting in the creation of an entirely new medium. Today, it is already happening between television, radio, print and the Internet. The state of media convergence is always evolving. One form of media convergence is at the local level. Television stations, radio stations and newspapers within a market are working together to create websites that incorporate the advantages of that particular medium. One example of local media convergence is KDFW Fox 4 television. On the Fox 4 website, the local nightly newscast is seen live on the web in the same time frame as the television newscast. I like this because I don't have to worry about missing the news on TV, rather I could go online and watch the news.  One example of media convergence is computers and video on demand. Computers and network technology have allowed television to offer video on demand services moving away from the traditional or "linear" television. Equally the Internet has also become important for newspapers in media convergence. Newspaper has been a dying format for years and has had a hard time competing with newer media.    Many newspapers have started to concentrate on putting their newspapers on the Internet. One example of this shift from print to digital is the New York Times newspaper. Now, if people want to read the newspaper, they can go online and read it. The improvements in mobile technology has allowed many of these services (i.e. newspapers, TV. shows, and radio shows) to also be delivered to mobile devices as well bringing the operators of mobile networks into this convergence. An example is Hulu. Hulu is a website subscription service offering ad-supported on-demand streaming video of TV shows, movies, “webisodes” and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, CBS, and Nickelodeon. In the past, each entertainment medium had to be played on a specific device. Video displayed on a television through some type of video player, music came through a tape deck or CD player, and video games were played through some kind of console. Media convergence has resulted in devices that not only interact with the media they are primarily designed to handle, but also with a number of other formats. Media convergence is also an excellent way to introduce cross-promotion and develop a strong name and image for a news organization. One example of this is WFAA promoting their name on Twitter and Facebook. When the news anchors tell their viewers to go on Twitter, the viewers can follow WFAA. This method that WFAA uses cross promotes both them and Twitter. Overall, with the constant changing of technology, I feel that media convergence is a great idea because if I want to watch a television show and I’m not at home, I can just get out my phone, go on the Internet, and watch the show whenever I want. I like media convergence because it is convenient for me, but I’m a little afraid of how “much” it is going to change in the future.

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