Shift of Traditional Media to Alternative Media? Oh my!

Traditional media, particularly the 30-minute newscast, is dying out among the younger generation. Most young people are looking to the Internet to receive information instead of television. I feel as though the 30-minute newscast news older people used to tune into has shifted to other mediums. As a person who loves 30-minute live newscasts, I don't know how long the "live newscast" will last. When I was younger, in the 1990s, my parents and I would sit around the television and watch the news every night, now we are on our computers watching the news. I feel as if I am one of few in my generation who actually watches a live local newscast. Today, online media alternatives are favored among almost everybody in their 30s and under. The reason why the younger generation is shifting away from mainstream (traditional) media is the matter of efficiency.  No longer do we need to sit through an entire program to get the information relevant to our interests, we can just search for the bits and pieces we need and go about our day in no time. Honestly, it’s easier to look on our phones to see a "live" football game instead of driving home and missing some of it. Especially among my generation, the millennials, we want to know information quick, fast, and in a hurry. I feel as though the 30-minute newscast couldn't have given us information quick without the invention of the Internet. Now, we can look at a local news website and see the newscast online. We don't have to rush home to our televisions to watch the 6 o'clock news. I love traditional newscasts because of the excitement of producing a live show, but since the Internet, it’s fading. Although there are entertainment shows like Late Night with David Letterman, but those don't compare with the local traditional newscast. As a person who actually wants to work for a local news station, I'm now thinking its not a good idea. With the baby boomer generation retiring and younger generations moving into the workforce, the shift of traditional media to more alternatives is bigger. I feel as though now I will have to work for a cable station since it is doing better than the local traditional newscast. But who knows, maybe traditional media will stick around for thousands of years just in different forms.